PRIVACY OF CONSUMERS IN ELECTRONIC TRANSACTIONS IN NIGERIA: UNVEILING POTENTIAL ISSUES

Abstract

In Nigeria, the unimaginable number of people carrying out different transactions online, having their personal information circulated daily with little or no protective measures has become very worrisome. Prior to 2023, when the Data Protection law was enacted, Nigeria had no consolidated legislation enacted by the National Assembly covering data privacy, and the effect had been that consumers constantly fell victim to issues like lack of redress, misleading advertisement, outright fraud, privacy invaded without the prior consent of the consumer, scams, ex cetera. This article examines the laws governing the privacy of consumers in electronic transactions in Nigeria and insists that the new Data Protection Act of 2023 is not still measurable with international standards as it is associated with certain issues which are fundamental in building the confidence of consumers when transacting online. Therefore, the article sought an amendment to the Act.